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They Fail Because They are Treated as an Event, Not as an Enablement Engine. January is Revenue Kickoff season. For revenue leaders, it’s the most visible moment of the year — when strategy is presented, alignment is assumed, and momentum is expected to follow. But by late Q1, many teams experience the same pattern: Sellers revert to last year’s behaviors Managers struggle to coach against unclear priorities Enablement scrambles to reinforce decisions that were never fully ma

Sales Enablement has always sat at the intersection of people, process, and performance. But AI is pushing that intersection into a new era: one where Enablement becomes the engine that powers revenue organizations, not just the team that supports them. For years, our field has focused on content delivery, onboarding, and skills development. Important? Yes.Differentiating? Not anymore. The truth is that AI has permanently changed expectations about how quickly teams must lear